SEASONAL KEY ASSETS
Final key assets were crafted with athlete photography, typography and photo illustration to fit the season’s story...
PHOTOGRAPHY DIRECTION
Conceived to portray product as hero, on body or as supporting details in takedowns of the season’s campaign.
RETAIL JOURNEY:
ATTRACT, ENGAGE, CONNECT LEVELS
Attract, high-level messaging with bold imagery, graphics and materials interpreting technology benefits was designed to inspire and motivate.
Continuing with engage level consumer journey examples.
Seasonal connect level retail tables were dressed to communicate key technologies and their consumer benefits.
