Abominable Labs invented a patented fog-free lens technology for skiers and snowboarders. For launch, they needed storytelling to establish credibility and carry their breakthrough tech forward.
My role was to build an impactful brand story through authentic ambassadors and compelling product-in-action photography.
The creative came to life across catalogs, POP, print and web design, social channels and tradeshow experiences.
ART DIRECTOR - Eugene Good
DESIGNER - Gerrit Crepes