EUGENE GOOD
Su13_AT_NPC_Hypercool_web.jpg

NIKE ATHLETIC TRAINING

For the past few years, I’ve worked on the Nemo team to illuminate Nike Athletic Training’s groundbreaking innovation stories—bringing them to life at retail with strong concepts and dynamic design.

  Our work helps elevates every step in the consumer journey, from impactful window displays featuring athletes and product to the in-store benefit and innovation stories.   


Our work helps elevates every step in the consumer journey, from impactful window displays featuring athletes and product to the in-store benefit and innovation stories.

 

nike-web-setup5.jpg
nike-web-setup6.jpg
nike-web-setup7.jpg
nike-web-setup8.jpg
nike-web-setup9.jpg
nike-connect-assets-1.gif
nikeho-lead-assets-1.gif
nike-web-setup10.jpg
nike-web-setup102.jpg
GEAR UP GET FASTER

GEAR UP GET FASTER

The campaign was about gearing up for training / game day. The direction was an interesting way to create these checklists, starting with a photoshoot we captured all the elements needed to use through print, digital and retail.
 

nike-web-setup104.jpg
nikegearup-lead-assets-1.gif
nike-web-setup1042.jpg
nike-web-setup1043.jpg
nike-web-setup1044.jpg
nike-web-setup1045.jpg