SPARQ Coach Instructional Manual

A warmup for the SPARQ Football Training System, The First 20 incorporates soft-tissue “rolling,” mobility/patterning, and movement prep/dynamic warmup. Our challenge was to deliver the activity’s instruction manual & video to Nike high-school football coaches in a premium and practical way—incentivizing them to incorporate The First 20 into their training and practices.

Client: Nike Athletic Training / Sparq
Art Direction/Designer: Eugene Good
Design Director: Jeff Weithman